City FM, a Lagos based radio station has initiated a vocational training and capacity development programme to train youths interested in broadcasting though its new media academy.
In an interview with City People Magazine, the Managing Director of the station, Adedoja Allen, said the organization set up the academy because of influx of interns seeking to become celebrity media personality.
She said the first season of the training which has taking off, would enable the students to spend three weeks in class and one week on the radio (on air).
At the end of the training, she said that the organization will give the best students job in the station and give the rest the option of internship, adding that the company also gives an opportunity to disabled ones to be part of the training as part of its policy of giving back to the industry and society.
“The initiative is an opportunity to give back to society. I would love to get involved in training young people to become radio personality and on air presenters. I said a step to take was to set up a City FM Academy and gladly we are the number one radio station that would come out with this kind of initiative. The way we structured it was such that the students will come into the classroom and get theoretical training across all the subject and courses raging from presenting, marketing, social media, mass production, voice training and so on,” Allen stated.
According to her, the classroom was equipped in such a way that the students can actually come out and start to demonstrate the skills they acquire in class for two weeks, adding that they can now move on air and go ahead to present what they have learnt in the class.
“I like the fact that we are breeding a new generation of on-air personality of radio presenters. Some people in the industry are getting old, so we say let’s start training the new generation and giving them an opportunity in the society to be what they want to be and explore their talents and pursue their career opportunity.”