Archive Facebook Launches 'App Event Optimization' to Help Businesses Drive...

Facebook Launches ‘App Event Optimization’ to Help Businesses Drive Engagement


- Advertisment -

Facebook is announcing its latest product, App Event Optimization, a new way to help businesses find their most valuable customers, drive more app installation and boost customer’s engagement while using their apps.

“Together, these solutions will allow app advertisers find the people who will take the actions they care about most, helping them to meet their business goals and drive quality people to their apps,” Jehan Damji, Product Manager at Facebook.

Studies have shown that close to 90 per cent of the time spent on mobile devices are spent on apps, and 58 per cent of mobile purchases are made through apps.

With these figures, it is increasingly important for businesses to connect with the people who download their apps and take valuable actions with them.

Other products being extended to advertisers looking to drive app installation and engagements are: Dynamic ads for mobile app ads and Canvas format for mobile app ads.


Please enter your comment!
Please enter your name here

Latest news

REA Nigeria Launches Research and Innovation Hub to Accelerate Energy Transition

In a bid to accelerate the adoption of technologies in the renewable energy space, the current Managing Director/Chief Executive...

Endsars: Lagos Panel Kicks Against ‘Misleading’ Report Of Proceedings

Lagos State judicial panel on restitution for victims of SARS related abuses and other matters sitting today Friday 11th...

COVID-19: UNICEF receives $39m from Japan for Nigeria’s vaccine cold chains, others

By Ijeoma Ukazu |  The United Nations Children's Fund, UNICEF has received approximately US$39 million in emergency funds from the...

Hon Adewale Temitope Distributes 500 UTME Forms To Ifako Ijaiye Students

Hon. Adewale Temitope Adedeji, representing Ifako-Ijaiye Constituency 01 at the Lagos State House of Assembly (LAHA), on Monday, through...

COVID-19: Mastercard Foundation donates $1.3bn to support Africa’s vaccine rollout

The foundation said it will deploy the funds in partnership with the Africa Centre for Disease Control and Prevention...

ROAD EXPANSION PROJECT: Baba Suwe, Others Get N500m Compensation From Sanwo-Olu

Lagos State Governor, Babajide Sanwo-Olu on Wednesday presented N500 million compensation to popular Nollywood actor, Babatunde Omidina, known as...

Must read

Endsars: Lagos Panel Kicks Against ‘Misleading’ Report Of Proceedings

Lagos State judicial panel on restitution for victims of...
- Advertisement -

You might also likeRELATED
Recommended to you

%d bloggers like this: