Archive #FactCheck: Who Spends N2.21B on Social Media?

#FactCheck: Who Spends N2.21B on Social Media?

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After seeing the proposed figure of N2.21bn Directorate of State Services, (DSS) – an internal intelligence agency of Nigeria that its main objective is to gather intelligence within the country for the protection of senior government officials, like the president and state governors, not the common citizens like you and I, will be expending on what they called “social media mining suite” in 2018 budget, what I did was not to make the usual noise Nigerians are known to make but to do my core diligence of findings and knowing.

The figure call for a deep concern and investigation if what the proposed money is meant for is totally different from what you and I do on Facebook, Instagram, Twitter and other platforms. I got my keyboard and typed into the Google search engine the meaning of social media mining suite and this is what I got.

“Social media mining is the process of representing, analyzing, and extracting actionable patterns and trends from raw social media data” The term “mining” is an analogy to the resource extraction process of mining for rare minerals with the key words in the definition to be process, representing, analyzing, extracting not just pattern but actionable patterns and trends.

In my re-search, I also checked further to know how much it cost to get the social media mining suite to compare it with the N2.21bn that will be spent to buy the tool in just one year. This is what I got on quintly.com:

There are four package of this suite on the platform and they are small, medium, large and the enterprise with different features. The price for the “enterprise” is not listed on the page so I chose “large” which is $479 per month and has 40 social profiles, 10 automated reports and 5 users as features.

Let’s do the calculations now.

With exchange figure that I got on Google again, a dollar to a naira is N360. What to do is to multiply $479 by`12 months, the answer to that is $5748, let’s multiply that by N360, the dollar rate in naira. The answer is 2,069, 280, two million sixty-nine thousand two hundred eighty. This is what it cost 5 people to use this suite in Directorate of State Services in 2018 alone.

Let’s not presume that is the only thing they want to use the N2.2bn for, perhaps there are still other things the figure is meant for. Maybe they want to employ more staff will use this suite? It could be that they would need to train the staff on how to use the suite or maybe they want to get consultants that will use the suite on the behalf of the agency?

I really don’t know but I want you to take your calculator and let’s see how much we will get if we divide N2.21bn by 2,069, 280 to know numbers of the people that will be using the suite in DSS.

Please what did you get?

Maybe I am wrong in my analysis, can you please explain to me? I am not a statistician, I am a journalist.

Budgit did a good job in helping us to analyse the budget and this is what it means to use technology to intersect citizen engagement with institutional improvement, to facilitate societal change.

By: @TheSeyeJoseph

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