Archive Kim Kardashian, the new Queen of Instagram

Kim Kardashian, the new Queen of Instagram

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Kim now has more than 44 million followers after beating Beyoncé.

According to Tech Insider, Kardashian quietly slipped past Beyonce overnight, hitting 44,005,604 followers. Meanwhile, Beyoncé lags behind at 43,935,64.

The Keeping Up With the Kardashians star has seen a rapid increase in her follower base recently, so she’s likely to stay on top for a while.

As Tech Insider points out, both Kim and Bey post photos of themselves and their families (especially their cute daughters North and Blue Ivy, respectively) but there are two key differences.

First, Kim posts much more frequently, and second, she includes lengthier and more personal captions.

Technically, the most-followed Instagram account belongs to Instagram itself, with more than 94 million followers. The most popular accounts after that belong to celebrities. Tech Insider pulled data from Social Blade to compile the list of the top 10 most popular celebrity accounts:

1. Kim Kardashian — 44,005,604

2. Beyoncé — 43,935,648

3. Taylor Swift — 43,533,226

4. Selena Gomez — 41,843,095

5. Ariana Grande — 41,696,873

6. Justin Bieber — 36,994,254

7. Kendall Jenner — 35,388,483

8. Kylie Jenner — 33,703,166

9. Nicki Minaj — 32,278,123

10. Khloé Kardashian — 30,522,261

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