As the glory of the celestial nymphs burnishes the luster of merely human women, so will St. Ives Communication’s first radio station for women, improve the lot of the Nigerian woman, according to ‘Toun Okewale Sonaiya, director of the media firm. St. Ives Communication was recently granted license to operate Nigeria’s first radio station for women by the National Broadcasting Commission (NBC).
The radio station will provide a platform to engage on issues of local, national and international importance for Nigerian women.
The radio station’s programming is geared towards the advancement and social wealth of Nigerian women and their families by providing access to a truly independent and commercially run radio station for the female gender. This, Sonaiya said, will be achieved through quality, informative and entertaining programming that will cut across business, politics, sports, news and entertainment from the woman’s perspective.
Though focused on women, the radio station will also cater for the interests of the male gender, family and everything important to Nigerian women. Sonaiya emphasised that the programming style will be interactive and engaging, to foster a sense of connection among Nigerian women and their families across all ages, social, cultural, religious and ethnic backgrounds. “We will operate 24 hours of ongoing conversations and less music addressing everyday issues for Nigerian women and their families.
The radio station will be Nigeria’s first reliable and trusted source for up to date information on the interests and issues for women and their families,” she said.