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The Power of Association


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Do you remember the common saying: Birds of a feather flock together, or No man is an island? These sayings have something worthwhile to engrave in our minds. That is why you see drunkards always attracting people of like-minds. You must keep looking for positive lives to continue with you on the journey of life if you want to remain positive.

If your life is positive, you may be attracting like minds but that doesn’t mean that you would not find some people around you who try to bring you down.

The power of association is extremely significant in the way it dictates who you are and how much money you make. If you want to change yourself or your lifestyle, then it may be time to change the people you associate with.

Successful business people have said that their friends who didn’t have money left them. Their friends who have made no money have never come to them to ask them how they did it. But they do come to them to ask for one of two things, or both: a loan or a job. In your later years, you may also find this to be true.

Like the author of Rich Dad Poor Dad said, “The reason you want to have rich friends is because that is where money is made—on information. You want to hear about the next big boom, get in, and get out before the next bust. The sooner you know good information, the better. You will not hear about good information from poor friends. If you want to be rich, do the financially-intelligent thing and be friends with people who are rich and who have good information to share.”

Spurred on by the likes of Facebook’s Mark Zuckerberg, more and more young people are starting their own businesses or being promoted into influential positions. Yet, what matters most is the kind of people they mingle with, the type of people they work with.

The Law Of Association and its effect on your success in life is something that many people are not aware of but they should be. The people who you associate with influence virtually everything that you do including your thoughts, decisions, actions and success in life. The decisions that you make about the people that you have as friends, family and work colleagues are crucial if you want to get a head and be highly successful.

Before I go on, there are three areas you must take care of  if you want to succeed, whether in business or in life:

  1. Find a Mentor

Many young entrepreneurs struggle to succeed because they don’t have a mentor. Whether it’s a former boss, someone in your business network, or family friend, find a mentor who has experience in your field and has walked in your shoes before. Not only can a mentor provide valuable advice, they can also give you access to contacts, resources, and events that you might not otherwise have access to.

  1. Surround Yourself With the Right People

Just as it’s important to have a mentor, it’s also important to work on being around the right people – as much as you can. Surround yourself with the kind of people who are living the life you want to live or exemplify – they will challenge you and probably tell you things you don’t want to hear, but they’ll also tell you the things you have to hear. Look to entrepreneurial groups, experts in your industry, college professors – those who are respected in your industry or community.

  1. Put Yourself in Environments That Will Allow You to Grow

Just as surrounding yourself with the right people will challenge your way of thinking, push yourself to seek out new possibilities beyond your comfort zone. A series of young entrepreneurs were given the following advice: “Putting yourself in an environment that causes you to be against the wall and maybe is a little uncomfortable, but being around it enough times you start to own it and you start to get a little bit more belief, in increments, in yourself and all that adds up to where you’re comfortable in your own shoes…”

So, shun friends and associates who have negative outlook on life. If you don’t they will soon contaminate your thinking. It won’t be long before you start having an attitude like theirs.

Stop spending time with people who don’t believe in you. Rather, network with people who can push you up the ladder.

The richest people in Nigeria became rich because they are good networkers. They network among themselves and even patronize each other’s services; and when a big deal is on board, they pool their resources together, form a consortium, execute the deal and split the profits. This is why they emerged the richest people in Nigeria. For you

If we really are the average of the 5 people we hang out with most, here are some things we should consider: to succeed, you must do this.

If you can observe the next five points without giving up, you’re on your way to success.

  • If we hang out with professional, successful people, it forces us to be more successful.
  • You need to ask whether a potential new friend raises the bar for you.
  • Network up: seek out networking relationships that pull you out of your comfort zone.
  • Open doors to people who have a positive attitude toward success.
  • Some of your associates may rate a “D” for “delete” if they bring you down.

So don’t waste time in shunning people who will hold you down, while at the same time you are quick to form alliance with people who will help you grow not just your business but your life.


By Jude Chukwuemeka


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