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UN Appoints Red of ‘Angry Birds’ as Honorary Ambassador for International Day of Happiness

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By Our Reporter

The United Nations have appointed Red, the leader of the “Angry Birds” mobile game characters, as an envoy to inspire climate action toward a sustainable and happier future for all.

Red’s appointment, as Honorary Ambassador for Green, is part of a UN campaign launched in partnership with the globally renowned characters to make a direct link between tackling climate change and people’s happiness and well-being on the occasion of the International Day of Happiness observed on Sunday, 20th March.

“The Angry Birds have entertained millions of people around the world – and now they are part of making the world a better place,” said Secretary-General Ban Ki-moon at a launch event at UN Headquarters in New York.

“We are proud to give Red a reason to go Green,” he said. “There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all.”

The campaign, in partnership with Sony Pictures Entertainment, the UN Development Programme (UNDP) and UN Foundation, asks the general public across the world to make the Angry Birds happy by taking actions on climate change and sharing their photos and commitments on social media platforms using the common hashtag #AngryBirdsHappyPlanet.

By recycling, taking public transportation and conserving water, for example, individuals can share tips on how they can live sustainably and happily in their everyday lives, he said.

As part of his ambassadorial duties, Red will go on a “virtual world tour” starting on 21 March, highlighting various ways to take climate action. The tour will take him to Paris, where countries adopted an historic agreement to address climate change in December, and will end in New York, where world leaders will sign the Paris Agreement at UN Headquarters on 22 April.

Since 2013, the UN has annually observed the Day on 20 March as a way to recognize the importance of happiness in the lives of people worldwide. This year’s focus is on the relationship between having a healthy planet and happiness.

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