Popular Nigerian Songstress Waje, recently teamed up with British Celebrity Chef, Jamie Oliver, to pioneer the longest-ever Facebook live campaign against malnutrition and other diet-related ailments.
This is following The United Nations Children’s Fund (UNICEF)’s report that Nigeria has the highest number of severely malnourished children in Africa with over 13 million children suffering from chronic malnutrition.
The live event was part of the activities marking the ‘Food Revolution Day’ launched in Nigeria, May this year.
In a release to mark the event, Jamie Oliver, said the aim of Food Revolution Day is to encourage more people in Nigeria to join the Food Revolution, and put pressure on government to develop and implement plans that will tackle the child nutrition crisis of obesity and under-nutrition.
Jamie, along with other famous faces from across the globe, broadcast a series of 30-minute shows throughout the day on Facebook Live.
The live streaming started in London before moving on to Australia, India, Tanzania, Kenya, Nigeria, Germany, UK, Brazil, US, The Netherlands and Canada, ultimately creating a 7-hour cooking marathon broadcast (including an International Omelette Challenge) – all live. In Nigeria, the cook off was led by Waje and Chef Eros.
At the event, Jamie and his army of revolutionaries, called for people around the world to sign up to the Food Revolution.
“Food Revolution Day, now in its 5th year, aims to provoke discussion and inspire positive meaningful change in the way we access, consume and understand food. Currently 41 million children under five are overweight while another 159 million are too undernourished to grow properly: we are in the middle of a global health crisis.
In Nigeria, the government has achieved some key milestones in tackling the child nutrition crisis, like the 2005 universal iodization of salt. Programmes like the ‘Saving One Million Lives Initiative’, which placed nutrition as a core focus, are positive but still much more needs to be done”, the release said.
Starting in kitchens at home and moving up to the highest levels of business and government, Jamie believes people must work together to empower children with the nutritional knowledge and resources they need to live healthier, happier lives.
Jamie Oliver and thousands of others across the globe are asking for people to call on their governments to commit to action on nutrition and sign up to the Food Revolution at www.jamiesfoodrevolution.org and use #foodrevolution in social media posts to show global leaders that this is an issue that can’t be ignored.
Food Revolution Day was also supported on social media by Coldplay, James Corden, Kate Hudson, Nicole Scherzinger, Rio Ferdinand, Paloma Faith, Niall, Zoella, Jim, Tanya, Louis, Pixi Woos, Haste Kicthen, Olly Murs, Ronan Keating, Marlon Roudette, Cascada, Cornelia Pletto, Palina Rojinski, Holger Stromberg, Chris Mears, Naomie Harris, Jake Paul, Emmanuelle Chriqui and Keltie Knight.
As part of Food Revolution Day, Jamie also took part in an International Omelette Challenge global to get people, young and old, experience first-hand how super-quick, easy and delicious healthy grub can be wherever you are, and encourage more noise on social media for the Food Revolution.