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SM LOGOBeginning or improving your organization’s online campaign brand promotion or product marketing in the New Year should not be left until the New Year arrives. An end of the year gift of advice on how to identify and scale prospects, build viral social media campaign, achieve marketing and sales alignment and optimize results is offered in the short series.
The first concern for the New Year is to ask the question: what social media plan do you have and how can you gather resources together to implement them and engage your customers. This helps any organization be it small, medium or large enterprise to set purposeful goals of socially interacting with their customers online and beyond.
Knowing fully well that beyond the final product, satisfaction to customers come from their social affinity and brand connection and interaction with the suppliers of this commodity. Setting out in the New Year with viral and effective social media goals and plans to achieve these goals should be such with tactical objectives.
The social media plan for 2014 should include clear and well thought objectives to be used to accomplish goals. Any organization or cause that considers social interactivity important in 2014 must examine the following:
     1. Increase inbound leads at a low cost
     2. Engage and excite influencers
     3. Better understand, identify, and engage potential buyers
     4. Improve customer service and satisfaction
     5. Enhance outbound campaign program effectiveness
To achieve the listed points, a combination or all of the social media engagement tools must be planned for and available resources to implement them also understood. These are basically:
Social Networks
Social PR
Booking Marking / Tagging
Social Apps & Voting
Blog Commenting / Q&A Sites
Online Video
Photo Sharing
Presentation Sharing
The following blog issues will explain in simple terms what to do with these tools.
By: Ayangbayi-Olufemi Joshua


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